I recently published a blog post discussing the hype cycle for everything "Social".
- One day, most of the marketing activity will migrate from traditional media (print, e-mail, static pages) to social media (social networks, online communities, etc).
- One day, most of the collaboration inside a company will shift from traditional tools (document sharing, slide presentations, e-mail) to interaction-centric tools (Streams, Blogs, Wikis, Forums, etc).
But as we all know, those transformational changes take time (but they eventually quietly happen). The 1990's Internet promisses of a "New Economy" did not come true in 2000, but the Internet has transformed many markets in the following decade.
Virtualization technology emerged in the late 1990's and almost every year in the early 2000's were prematurely declared "the year of Virtualization". Virtualization is now a reality.
How many years before we see the "Social" revolution delivering tangible gains in Productivity in a broad scale? 1 year, 3 years, 5 years, 10 years? Why?
